Based in San Diego, California, Huib Stad brings decades of experience in international expansion and import/export, with a passion for helping Dutch businesses thrive in the California market. His expertise in building reliable teams and fostering growth through cross-cultural collaboration positions Quartermaster California as a strategic partner for companies entering the U.S. landscape
Based in the Netherlands, Rick Boeijen offers over 25 years of international executive leadership, focused on business development and branding. With experience across Europe, Asia, and the Americas, he is adept at fostering collaboration and driving global success for Dutch companies seeking to expand. His commitment to teamwork and authentic leadership makes him a key asset in navigating new market opportunities.
As Strategic Projects Manager at Quartermaster California, Kerilynn combines strategic insight with operational precision to help clients successfully enter and scale in the U.S. market. With over a decade of experience in service-driven industries, she specializes in coordinating complex initiatives, streamlining processes, and delivering solutions that accelerate business growth. Known for her collaborative leadership and results-driven approach, Kerilynn ensures every project moves forward with clarity, efficiency, and measurable impact.
Howard Mayo brings extensive operational and financial management expertise, specializing in B2B and B2C operations and international finance. His experience with both Fortune 100 and smaller companies equips him to guide Dutch firms through the complexities of the U.S. financial landscape. Howard’s hands-on leadership and strategic planning capabilities foster effective collaboration and sustainable growth.
Corrine Ishio leads hiring and human resources with a proven track record in identifying and nurturing top talent. Her experience hiring for major companies like Itility, Microsoft, Expedia and Apple positions her to build diverse, high-performing teams. Corrine’s focus on cultural intelligence and data-driven strategies ensures that Dutch organizations can successfully attract and retain talent in the competitive U.S. market.
Nick Shipley brings his aerospace engineering background, including experience at NASA (National Aeronautics and Space Administration) and Wick (Wickman Aerospace), to Quartermaster California. He oversees the proprietary Product Scan tool, which conducts detailed evaluations of product viability in California. This ensures that Dutch companies comply with local regulations and transition their products seamlessly into the U.S. market.
Lisa Fristik brings extensive luxury retail experience from her success at Louis Vuitton, BCBGMaxAzria, Tourneau, FASHIONPHILE and Michael Kors, where she successfully launched over 60+ stores. Her commitment to creating dynamic retail environments ensures that Dutch companies can establish a strong presence in California. Lisa’s international perspective and focus on human connection empowers teams to drive revenue growth and foster inclusive workplaces.
Gerrit is a human capital data specialist with 15+ years of experience. Gerrit helps Quartermaster clients to explore the competitive landscape in the U.S. from a people perspective, revealing organizational set-ups and associated costs. With a background in both consulting and European and U.S. multinationals, Gerrit understands what you need to know to establish yourself in a new market. Originally from Amsterdam, Gerrit lives and works in Los Angeles, CA.
Diane Green serves as Quartermaster California’s trusted expert for all things real estate and relocation. With deep knowledge of the Southern California property landscape, Diane helps clients navigate every stage of their move—whether securing office space, identifying short- or long-term housing, or answering critical location questions as they expand into California.
As your dedicated point of contact, Diane delivers tailored solutions that ensure both your business and your family are set up for success. From executive relocations to corporate site selection, she makes the complex simple—so you can focus on growing your business.
As Head of Marketing, Marijn Kouw leverages extensive B2B growth marketing experience to craft impactful lead generation strategies. His background in developing AI-driven marketing systems ensures that Dutch companies can scale effectively in California. Marijn's innovative approach and focus on process optimisation helps empower international teams to achieve their strategic goals.
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Tamar Schaap leads data science initiatives at Quartermaster California, utilizing her expertise in data analytics and machine learning to develop innovative solutions. Her experience in managing complex datasets and collaborating with international teams makes her well-suited to enhance customer experiences for Dutch companies. Tamar’s focus on data-driven insights ensures robust strategies that cater to market demands.
Our team brings deep experience across sectors including automotive, mobility, appliances, consumer packaged goods, consumer durables, luxury goods, and sports. Exploring a different industry? Connect with us — we’re ready to assess how we can support your U.S. expansion.
Work with experts who understand your sector and know how to navigate California’s complex market landscape.
Whether you need one key expert or a full cross functional team, we scale our support to match your business stage and goals.
Growing in California means surrounding yourself with the right people, exactly when and where you need them. That’s why we focus on assembling a team of sharp, dedicated experts who treat your business like their own. With a hands-on approach and a deep commitment to your success, we ensure you have the talent, insights, and execution power to thrive from day one.
We believe in smart, scalable solutions that move with your business. Whether you’re just entering the U.S. market or rapidly expanding, we make sure you have the right experts at the right time. Your team scales in step with your growth — no excess, no waste, just what you need to succeed.
Skip the complexities of U.S. hiring practices, regulations, and paperwork. We handle the people and the process — so you can stay focused on running and growing your business.
With our extensive networks, proven methodologies, and efficient onboarding processes, we’re ready to meet your needs swiftly. When you require top-tier, dedicated experts, we have the resources to deliver—fast and seamlessly.
Top-tier U.S. talent can come with a hefty price tag. But hiring a full-time leader isn’t always the right fit. Our fractional leadership offers you experienced, high-caliber professionals for just the hours you need—providing expert guidance without the full time commitment or cost.
At Quartermaster California, we’re eager to help you unlock your next phase of growth. Connect with us for expert insights and tailored solutions that’ll take your business further. We’re ready when you are!