Blog

Insights to Accelerate Your U.S. Expansion

Fresh strategies, expert insights, and real-world lessons from the Quartermaster California team and our partners. Designed to help you navigate challenges, seize opportunities, and scale faster in the U.S. market.

There's Over $11 Billion in Play, and It's Only Growing.

The sports industry now generates $11.7 billion in annual economic output in the Los Angeles region

We’re officially rolling.

Today we started filming a new content series with Jeroen (Jay) Boersma...

Introducing: Sales Activation

Your First Step Toward U.S. Growth. California is a market full of potential, but without the right team on the ground, even the strongest product can fall flat.

Big moves are coming to the San Diego - Chula Vista Bayfront.

And San Diego’s sports economy is about to get even stronger. ⚽🏟️

Introducing: Product Scan

When I started Quartermaster California, the mission was clear. We help Dutch businesses make smarter, faster, and more successful entries into the U.S. market, with a focus on California.

Come Meet Quartermaster California's Rick Boeijen NLA - LA28

The NL Expo is around the corner— and we’ve got boots on the ground. Quartermaster California will be proudly represented at the Sports USA Event on June 11 in The Hague.

Quartermaster California partners with NL EXPO // LA 28

I am pleased to announce Quartermaster California's partnership with NLA - LA28! As part of this dynamic ecosystem, alongside our valued partner Ernst Hoestra & Erasmus Enterprise

San Diego's Bike Anywhere Day

We kicked off the day early, riding alongside San Diego’s cycling community for Bike Anywhere Day—an energizing local tradition that echoes global values we know well.

California Becomes 4th Largest Economy in the World

California just quietly became the 4th largest economy in the world.

KLM's New Route: Amsterdam to San Diego

In 2025, KLM Royal Dutch Airlines is making it easier than ever for Dutch companies to connect with one of the world’s most vibrant markets—California.

Introducing Rick Boeijen: Chief Business Development Officer at Quartermaster California

Rick brings over 25 years of international executive leadership experience, specializing in business development and branding.

Why I started Quartermaster California

The story of why I started Quartermaster California - and why it's so important to me