Your people on the ground in California

Our team is composed of reliable local experts who have years of experience helping businesses grow. We’re here to shepherd your business into a huge, thriving market with innovation, efficiency, and ruthless execution.

Quartermaster California

Our Team

Huib Stad
Founder & CEO

Based in San Diego, California, Huib Stad brings decades of experience in international expansion and import/export, with a passion for helping Dutch businesses thrive in the California market. His expertise in building reliable teams and fostering growth through cross-cultural collaboration positions Quartermaster California as a strategic partner for companies entering the U.S. landscape

Corrine Ishio
Head of Talent Acquisition

Corrine Ishio leads hiring and human resources with a proven track record in identifying and nurturing top talent. Her experience hiring for major companies like Itility, Microsoft, Expedia and Apple positions her to build diverse, high-performing teams. Corrine’s focus on cultural intelligence and data-driven strategies ensures that Dutch organizations can successfully attract and retain talent in the competitive U.S. market.

Lisa Fristik
Head of Luxury Retail

Lisa Fristik brings extensive luxury retail experience from her success at Louis Vuitton, BCBGMaxAzria, Tourneau, FASHIONPHILE and Michael Kors, where she successfully launched over 60+ stores. Her commitment to creating dynamic retail environments ensures that Dutch companies can establish a strong presence in California. Lisa’s international perspective and focus on human connection empowers teams to drive revenue growth and foster inclusive workplaces.

Rick Boeijen
Chief Business Development Officer

Based in the Netherlands, Rick Boeijen offers over 25 years of international executive leadership, focused on business development and branding. With experience across Europe, Asia, and the Americas, he is adept at fostering collaboration and driving global success for Dutch companies seeking to expand. His commitment to teamwork and authentic leadership makes him a key asset in navigating new market opportunities.

Marijn Kouw
Head of Marketing

As Head of Marketing, Marijn Kouw leverages extensive B2B growth marketing experience to craft impactful lead generation strategies. His background in developing AI-driven marketing systems ensures that Dutch companies can scale effectively in California. Marijn's innovative approach and focus on process optimisation helps empower international teams to achieve their strategic goals.

Diane "Dee" Green
General Manager

Diane Green serves as the operational conscience of Quartermaster California, ensuring organizational effectiveness and compliance with federal, state, and local regulations. With a diverse background in healthcare management, real estate, and project coordination, she expertly manages complex initiatives that enhance client satisfaction. Her collaborative approach and attention to detail are especially beneficial for Dutch companies entering the U.S. market, facilitating seamless interactions and alignment with their goals.

Howard Mayo
Chief Finance Officer

Howard Mayo brings extensive operational and financial management expertise, specializing in B2B and B2C operations and international finance. His experience with both Fortune 100 and smaller companies equips him to guide Dutch firms through the complexities of the U.S. financial landscape. Howard’s hands-on leadership and strategic planning capabilities foster effective collaboration and sustainable growth.

Nick Shipley
Head of Engineering

Nick Shipley brings his aerospace engineering background, including experience at NASA (National Aeronautics and Space Administration) and Wick (Wickman Aerospace), to Quartermaster California. He oversees the proprietary Product Scan tool, which conducts detailed evaluations of product viability in California. This ensures that Dutch companies comply with local regulations and transition their products seamlessly into the U.S. market.

Tamar Schaap
Head of Data Science

Tamar Schaap leads data science initiatives at Quartermaster California, utilizing her expertise in data analytics and machine learning to develop innovative solutions. Her experience in managing complex datasets and collaborating with international teams makes her well-suited to enhance customer experiences for Dutch companies. Tamar’s focus on data-driven insights ensures robust strategies that cater to market demands.

Expertise

Serving businesses across industries

Our experts have deep experience serving businesses in the automotive, mobility, appliance, consumer packaged goods, consumer durables, luxury goods, and sports industries. Got a different kind of business? Reach out anyway, and we’ll do our best to help.

Industry Experts

Your team of industry experts will reliably shepherd your business into California's market.

Tailored Solutions

Your team grows in tandem with your business, whether you need one person or an entire team.

Empower

What our experts bring to the table

As a business, you know that one of the most challenging obstacles to growth is finding the right people, and making sure they’re in the right place at the right time. That’s why we have a fierce focus on building a team from only the best and brightest — people who will care for your business almost as much as you do.

The support your business actually needs

We’re strong believers in scalable business solutions, and know how to run lean operations. We ensure you have who you need, when you need them. Your team grows in tandem with you.

We find the people, you enjoy the results

You don’t need to learn about the intricacies of hiring practices, regulations, and paperwork in California. We take care of the people and the process, so you can focus on your business.

Staff at the speed of hypergrowth

Our deep networks, proven practices, and streamlined onboarding processes mean that as soon as you have a need, we will be able to fill it with reliable, dedicated experts.

Fractional leaders for affordable expertise

Exceptional talent in the US can be expensive, and it doesn't always make financial or business sense to hire a full-time leader. We have incredible leaders helming your business projects for only the hours a week you need them, so you enjoy high-level expertise without bearing high-level costs.

We’re ready to help: meet with us

Reach out to Quartermaster California for expert support in your business journey.